The Marketing Group


Lean, on-demand marketing for media and technology products that need to build and monetize an audience.

Marketing that builds and monetizes audiences.



We provide the technical and marketing know-how to build and monetize an audience. If you are dissatisfied with the revenue and audience your products achieve online, we can help.

Tried, true, and tested strategies generate a quantifiable audience for your product and will track straight through to sale.

We use technology to help clients define who is using their product. Then, we use technology to help them reach more of them.
And, we use technology to track all the way through to conversion: buying, signing up, etc.

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Link Tracker is a free tool to help digital marketers organize and manage their Google Analytics UTM tracking codes, reducing errors and improving reporting.

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Contact The Marketing Group

mike@michaelgrover.com
617-435-1340